Reflections on Audience Outreach: MWF

MWF-pink_smIt seems like the most sensible thing in the world; if you want to know what audiences want, then give them a voice. That’s exactly what the Melbourne Writers Festival is doing with a series of tools for audience engagement, ranging from arms-length suggestions via a new digital submission box, to the highly interactive Audience Advocate Committee, meeting once a month to discuss possible programming opportunities. What’s so surprising about the whole thing is just how unusual it is for a festival to invite audiences in for such active engagement. Continue reading

  • You might also like

    • Butterfly In The Dark

      It’s easy to forget—considering there are generations that have grown to adulthood knowing no different—that the internet of things is still new to humanity. Certainly in terms of laws and regulations, the internet is still something of a frontier with the frontier mentality of “anything goes”. Because what are the … Continue reading