Reflections on Audience Outreach: MWF

MWF-pink_smIt seems like the most sensible thing in the world; if you want to know what audiences want, then give them a voice. That’s exactly what the Melbourne Writers Festival is doing with a series of tools for audience engagement, ranging from arms-length suggestions via a new digital submission box, to the highly interactive Audience Advocate Committee, meeting once a month to discuss possible programming opportunities. What’s so surprising about the whole thing is just how unusual it is for a festival to invite audiences in for such active engagement. Continue reading

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