Writing

SAY THIS, NOT THAT: A FOOLPROOF GUIDE TO EFFECTIVE INTERPERSONAL COMMUNICATIONsaythis

Alasko, Carl (Tarcher, January 2014, ISBN 9781585429325)

The usual advice on what they call ‘effective communication’ says that you should think of yourself as a guide. Working through ideas he or she already understands, you hope to guide the other party to where he or she can see your meaning for him or herself.

No doubt it works when you go to buy vegetables from your grocer. There, you and the grocer have the same goal. Continue reading

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